← Slim Jan
Slim Jan, the bespectacled springbok
Work with @slimjan_

Tell your story to South Africa

650,765 South Africans see Slim Jan every month 95% of them do not follow us.
Your story reaches them anyway.
Tell us your story

The numbers

4.7Mviews a month, up from 2.3M in mid-July
188,598likes, comments, saves and shares a month
28,094followers, up from 23,460 two weeks ago
45%of those interactions come from non-followers

Straight off Instagram account insights, rolling monthly, 26 August 2026. We will show you the dashboard. Reach and views have both roughly doubled since mid-July.

What one story does

305,415Polish orphans who found a home in Oudtshoorn 229,408A change to South African donations tax 191,531SARS and the tax-free amount on selling your home
4,214 And this is the middle one. Median views across our last 403 posts. Half land between 2,400 and 10,000, and about one in eighteen clears 50,000. The three above are the top of the range, not the middle of it.

Tap any of them and count the views yourself. Our own posts, not brand work, and yours lands in the same feed, in the same voice.

Brands come to us

“Thank you so much for sharing some of my story. I do appreciate the shout out. Really helps get the word out.” A South African brand we featured, unprompted

A second founder saw a story we told and wrote asking for theirs. Neither was a pitch from us.

What we make

Five posts

Five days in your industry

Five posts, one a day, every one a Slim Jan story from your world. Your brand carried through the run, so you get five chances at the same audience.

A furniture maker gets five stories about how South Africans built their homes. A brewery gets five about how this country learned to drink.
One post

Your founding story

Where your brand came from, who started it, what it cost them. Researched, then written in the voice this audience already stops for. Your link goes in our bio for the 48 hours around it, or we run a code for our people.

One story

24 hours on Stories

Live for a day, with a tappable link. Good for a launch or a drop.

Let's talk

Send this through and we come back in two working days with angles and a quote. Nothing posts until you approve it.

Or DM us on Instagram.